When you think you have analyzed your site for the traffic patterns and evaluated all the aspects of your website, it is high time that you should focus upon branding and maintaining a strong presence in the virtual space through every channel possible. To be able to launch a successful Internet Marketing Campaign you should also take care of the traffic referring sites and forums and monitor the traffic movement.
You can also subscribe to feeds; with a little effort you would be able to find some superb RSS readers on the web. Use commenting in full swing to get benefited from RSS feeds. While doing Internet Marketing you should also take care of few things apart from the regular SEO and SEM stuff. Joining micro-communities relevant to your stream of business would be a wonderful idea. Some of these communities are Yelp, travbuddy, and shoetube etc.
These practices sometimes work better than marketing on a macro level. The key to succeed in Internet marketing is to create high quality and extremely relevant content, something which can become a benchmark for others to follow or to provide link to your site. You should always try to connect with the big players on the net.
It would give you the added leverage of being influential among all your competitors. As far as marketing on Social Media is concerned stretching oneself beyond the boundaries would not help. We can handle two or thee resources at a time.
Yes, of course letting people comment on your posts is extremely important. This is the first lesson in Social Media; do whatever you want to do but the audience should be there for you always, clapping, commenting, giving feedback and coining suggestions. We have to act like a juggler, always doing something and always trying to grab attention.
You should also have a reliable hosting service provider of your website so that you do not happen to see a downtime which would reflect very badly on your brand value and reliability. You can also use yahoo pipes to monitor your performances across all the resources you are active on. If you are an advertiser you can check “social spark” etc.
All these steps plus the drive to succeed at Social Media will definitely take you to the top. Succeeding at Social Media is a very different art all together. People may read a lot, seek expert consultations but if they do not have an intrinsic knowledge of how it can be used for maximum benefit, they are bound to fail.
Some of the people and companies used to traditional world of cold calling and aggressive sales practices have a difficulty understanding how they can use social media. Going by their previous habits they want to sell on social media too and then they doom and become an old page from history.
Social media is not for sales. It is for information, entertainment and connectivity. And you are supposed to use it only for this purpose, even if the ultimate purpose of all the exercise is sales, but on social media sites, it is done in a systematic way. An Internet Marketing Company Montreal will help you achieve the sales results that you have planned for this year.