It is method of protecting, improving brand and person reputation in search engines. It is a very important part of SEO which directly gives the positive impact for your brand and products.
If someone or your business competitor have written some negative comment or abusing words against you which is visible in top search engine ranking then you have to improve your online reputation. This will give negative impact which is not good for your product reputation. Online reputation management is one of the best solutions to solve this issue. Many link building techniques are used in ORM.
Needs of Online Reputation management
It is very long process to maintain your brand reputation but very helpful to make your business positive identity in front of customer. It works as a part of online marketing which helps you in getting new customer and business.