Category Archives: internet marketing

What Kind of Website Could Make Big Money

Recent reports tell that most of businesses, no matter what they sell or offer, are losing money or their profits are decreasing these days except online business. Because people are tending to shop online instead of offline. And more products and services are available over the internet. This article reviews the kinds of successful businesses and how they made it possible.

1. Shopping site

Most popular site for make money online and also very easy to have your own shopping site because some giant shopping sites have special programs called Affiliate which allows you to have your own shopping site. You just advertise your shopping site. If any purchase is made from your portion you will get the commission. Also it is very competitive because basically everyone can have their own shopping sites easily.

2. Coupon site

More and more people are using coupons to save money in this bad recession. Coupon site are providing online coupons, printable coupons, coupon codes. They also provide the information about freebies and deals. People just visit the coupon site then find the coupon, get the coupon code or print out the coupon. Coupons are sorted and categorized so people can find the coupons or browse the coupons easily.

3. Dating site

Many people are looking for date and internet is the best place to find the partner. People just visit, register in the dating site then search the potential partner. Some sites are restricted for adults. But there are so many fake and harmful dating sites which you have to keep away from. They just get your personal information with fishing with false information then abuse your information for financial purpose.

4. Game site

It is easy to make big money with game site but also very difficult to make the game site properly because most of the game sites are illegal and you have to make the online payment system to receive the money from the players. Also game site is very competitive these days because so many game sites are being created every single day. Also there are so many fishing sites to get your person information to abuse.

These lists are just the current lists and they could be changed in the future. New idea will be created by smart people and they will make a big money. If you want to make really huge money, maybe you can just think differently today.

Think today, execute tomorrow.

The Power of Social Media Marketing

Social networking sites like Facebook and Twitter are still relatively new. While they seem to have been around forever owing to how simply ubiquitous they are today, they have in fact only been around for the last few years when you actually think about it. While they have found a very important place in our every day lives though, it seems that many people still aren’t really sure what they are, and many people aren’t really sure how to use them. This is more true for businesses and brands than any one else – here you have an incredibly powerful tool that you can use to reach and communicate with millions of people, and very few businesses are effectively using social media marketing. Here then we will look at why social media marketing is so powerful and how it can be used more effectively for companies.

For many organizations the number on way to promote themselves online is through SEO. Of course this has a great value as most people will still find what they are looking for online by going to Google and simply typing in a keyword. If your site comes up first? Well then that’s where they are going to go and you will likely reap the business.

However at the same time social media marketing fulfills a slightly different niche. You see to find something on Google you have to be looking for it, and even then you have to decide between a lot of competition. What social media marketing mimics however is word of mouth – allowing people to ‘spread the word’ on a good product or service through ‘liking’, ‘sharing’, ‘retweeting’ or whatever else, and to then let their friends know about it.

Many people in fact will check Facebook and Twitter before they go on Google. And often they won’t go on Google at all because they’re not looking for. They go online to use Facebook because of the powerful social draw it holds. This same power of sociability means that when their friends posts a link to a viral advert and seems to like it, or invites them to a group, they are far more likely to check it out or to join up. That then means that although they previously knew nothing about the company, they are willing to accept the advertizing and they have already seemingly received a recommendation for it by a friend.

And if that person then comments or makes a mention of something then they are very likely to share it as well. This then means that social network marketing has very much a snowball effect – the more people see your marketing efforts, the more it gets shared and the more other people see it. This gains momentum until the point where you are no longer doing any work to promote your item and it is still growing in recognition. This then is one of the strongest ways to strengthen your brand.

And this is more relevant now than ever with Google updates being designed to show rankings based less on keywords and more on recognizable brands, social data and real world cues. As Mark Zuckerberg predicted it seems the whole net is going global and its crucial to keep up.

Ways to Promote Your New Website

One of the common myths new website owners get caught up in is a belief that there will be an instant flow of visitors to their new site. Keep in mind that if this is a new website with a new domain, nobody knows who you are and where your site is until you make it known. Just like a conventional storefront, you want to make sure you are actively promoting your new site at all times. The following are some channels that can be used to drive visitors to your website.

Search – The most widely used resource for anyone seeking what you have to offer is through search engines like Google, MSN, Bing, Yahoo and countless others. The most common way to get found is to make sure your website is filled with keywords, or terms that search engines use to locate your site when users type in a specific search phrase. For example, if you go to Google and type in the term “web design,” you will be provided with possibly millions of results with websites that contain the search term. However, if type in “Portland OR Web Design,” your results will be much more specific to relevant businesses. It is this level of specificity that your potential customers will use to try and locate your offering, so make sure you keywords accurately depict where your business resides on the international stage. Keywords can (and should) be located within the actual visible content of your site, but additionally, you will want to make sure that you create meta tag titles, descriptions and keyword lists for each of your web pages.

SEO/SEM – Search engine optimization (SEO) and search engine marketing (SEM) are great ways to market to the search channel. If you would like to undertake search engine optimization on your own, most search engine companies usually provide documentation for webmasters to help them understand how to best structure content, keywords and meta tags to increase their ability to be found by users. If search engine rank is important for your business, we recommend you shop around for companies that specialize in SEO for small businesses. They know what works and what doesn’t, and their cost is nothing compared to additional revenues that could be gained from better positioning on the world’s leading search engines. SEM is more of a quick and simple way to get your site noticed right out of the gate, but it can be costly if you do not have a strategy. SEM incorporates paid search, or sponsored links, to achieve instant search engine rank. You basically set up an account with a search engine company, and bid against your competitors for the top spots anytime your specific keywords are entered by a potential visitor. Most successful internet companies incorporate a blend of both SEO (also known as organic search) and SEM tactics.

Meta Tags – Meta tags, or meta information, is the behind-the-scenes content that search engines use to understand and organize your website in relation to the millions of others. This information exists within the HTML code of your page, and can be added by web developers fairly easily. The primary pieces of information are page titles, page descriptions and a short list of keywords. The best way to organize meta information is through the use of a meta tag generator. There are several free meta tag generators you can use online, which provide recommended character limits and package the information nicely for your web developer.

Conventional Marketing – Never underestimate the power of conventional tactics to help promote your new website. If you have a physical storefront, you can hand out leaflets or brochures promoting your website to existing customers, who can refer more business your way. Other methods might include sending out mailers, advertising in periodicals, phone sales, email newsletters, customer referral programs, contests, or coupons only available on your website. You can even post your products or services on free online classifieds that link directly to your side. The possibilities are endless.

Tell Your Customers – Your best sales force are your repeat customers. Be sure to inform them of your new website, as they can drive business there faster and usually for free. No form of marketing beats a personal recommendation, so make sure you are asking your customers to spread the word. You will be surprised at how effective your happy customers can be.

Incentives for Web Orders – Many companies employ special discount pricing for web orders for 2 major reasons: (1.) it cuts down on customer service time consumed by conventional order placement, therefore reducing lost time and resources, and (2.) it is a great way to “force” people to use your website. Major airlines, electronics and retail companies use these methods all the time with great success. It is human nature to be resistant to change, no matter how much it can benefit people. Give customers and prospects a reason to use your website, and it will work out better for all involved.

How do you find websites? The most powerful strategic resource you have is yourself. Think about how you look for things online. What are your search methods? What appeals to you? How did you learn about the last 3 new products/services you purchased? If you are having a hard time thinking of ways to promote your website, ask friends and family how they found out about the latest fad product and follow suit. Remember, your job is not to reinvent the wheel. It is to find out what is working and to copy it (without plagiarizing, of course). Be sure to incorporate the mechanics of this first-person consumer perspective into your marketing strategy, and your success rate will go up dramatically.

Affordable Internet Marketing Services For Hotels

Almost in every company, marketing department serves as the most important part of segment. The success arte of the company mainly depend on the skills and perfect plan of marketing department. Hence proper attention must me shown on this marketing aspect, and is also very much essential. Here we talk about the internet marketing. In any marketing department it needs to popularize the company’s products or the information they provide must generate customers and increase the sales. Promotion of products through some of the most popular TV channels is one of the old marketing tools, used to increase the sales. At present, services of internet marketing plays a key role in the marketing sector of many hotels. Internet marketing is the widely used tool of marketing that can generate a large number of customers.

Search Engine Optimization also serves as the best primary marketing tool. In order to promote the name of a firm- here it is hotel by optimizing the site to make it lucid for the customers who visit their site through search engine. Due to the changed life style and modernization of people, the countries revenue had been increasing per every year, particularly in the department of tourism; as a result of the likes of people who want to visit many new places is the matter of liquidity in this internet marketing services.

Particularly the revenue from this sector mainly lied in the entertainment and fun of people. For it they visit many places. As a matter of fact, they need some food and shelter during their vacation. Both such facility has being provided only by the hotels near to such tourist spots. Even they providing with all comforts with a nominal pay, they can’t able to generate customers; all this happens only because of lack of information to the tourist or customer about the place they visit and the lack of information about stay, etc. Hence in this situation, internet marketing is the instant solution to solve many of the problems of those people who want to know more lucidly about their plan, and how and where to spend during their holidays. It was made available to all who go and search on the net, and they can book their favorite hotels and dishes from even from longer distances; this perfectly matches with the present day’s modern life styles and tastes of many people. Here the key feature behind the entire program is to provide comfort to the customer, where both customers and hotels will gain by this internet marketing services.

Now-a-days, hotel internet marketing services are less frequent and can be available only at some parts of the places related to tourism, etc. If they want to grab the information provided by few of the tour packages that are available, they can be easy to know from internet. The customer’s first need in his tour is to get maximum comfort with nominal payment. This is the marketing key to attract many customers online.

The hotel internet marketing services must follow the strategy to keep a magnetic tool of attraction, for which many tourists even benefited; also keeping the competition of other similar hotels in mind, the provision of comforts and discounts that hotel going to made avail to their customers, where that hotel’s marketing strategy really works.